The Century of The Self, a Documentary by Adam Curtis


Century of the self

As heard on The Hagmann & Hagmann Report Tuesday, May 28, 2013

28 May 2013: Century of SELF is a unique Documentary that shows how people can be turned into “consumers.” Edward Bernays was the Nephew of Sigmund Freud. Edward is considered the “Father of Public Relations.”

Here is a free version of the documentary in four parts:   If you would prefer to watch the entire series in one sitting, you can watch it on Vimeo at:

Adam Curtis: The Century of the Self from on Vimeo.


Edward Bernays 1928 book is called: Propaganda

Would you like to guess what Chapter was called? Answer: ORGANIZING CHAOS

Edward starts out by writing in 1928:

THE conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.

      We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.

      Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet.

      They govern us by their qualities of natural leadership, their ability to supply needed ideas and by their key position in the social structure. Whatever attitude one chooses to take toward this condition, it remains a fact that in almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons—a trifling fraction of our hundred and twenty million—who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world.

Want to go a little deeper in your own research? You can read Edward Bernay’s original book entitled:

Propaganda by Edward L. Bernays that was published in 1928 and you can read it online at: (You can download and print it).

If you prefer to read it electronically, you can go to: